Senior Advisor, Media Buying and Marketing
Mo Dezyanian is the president of Empathy Inc., a media agency shaping the media conversation in the industry. During his career, he’s helped ad agencies establish profitable media and digital operations while building an impressive brand portfolio that includes Nike, Popeyes, BMO, Mattel, Oxfam Canada, Royal Conservatory of Music and many more.
As the kid who skipped cartoons to watch the commercials, his passion for marketing and advertising runs deep.
That is why he is challenges the status quo from the ground up. Under his leadership, Empathy Inc. delivers impactful campaigns that get noticed by consumers and the industry. He is also inspiring the next generation of media planners and buyers as a professor at Centennial College and the lead developer the Canadian Marketing Association's Chartered Marketer Media Elective. His published commentary on the current state of the industry is consistently provocative.
Mo holds a MBA from the DeGroote School of Business at McMaster University, where he was an active student leader as the President of the DeGroote chapter of MBAs Without Borders. Mo has served as a teaching assistant and guest lecturer with the McMaster-Syracuse Master of Communications Management program and completed an Honours BSc in Computer Science at York University.